Market News

All the latest news from the Telluride Farmers' Market!

Happy Summer in Telluride!


The Telluride Farmers’ Market has a new Market Manager! Jessie Rae Arguelles McConnell has taken over the reins for the market, now in its 16th year. The official Telluride Farmers’ Market begins June 2nd and runs every Friday from 10:30 to 4:00 into mid-October. But folks can get a taste of what’s to come at the special Mountainfilm Market this Saturday, May 27th in conjunction with the Ice Cream Social. The market portion runs from 1 to 5 pm on Colorado Avenue.

Jessie Rae is a long time local, born and raised in Telluride.  Her formative years were spent skiing and competing.  In 1994 Jessie Rae left Telluride to attend private school, then college and travel. Unable to ignore her love for the mountains of Telluride she returned in 2002, purchasing what’s now Wizard Emporium and Custom Framing, which she runs with her family. You may also have seen her at the Telluride Jazz Festival where she was the Director of Operations & Sponsors. Most recently she was working for San Miguel County’s election department as a supervisor.

Shortly after Jessie Rae’s daughter was born in 2011 she joined the Telluride Farmers’ Market Advisory Board as the Customer Representative. Her desire to spend more time with her family and be engaged hands-on in the community, inspired her to leave her desk job and take on a bigger role with the Farmers’ Market. Jessie Rae is passionate about what the Farmers’ Market represents and its contribution to the community of Telluride and the surrounding area.  

She’ll be ably assisted by Edith Wiley, joining as Market Assistant this summer.  Edith worked with the the Rural Life Center in Ohio, helping with their Farmers Market and sustainability issues.

Kris Holstrom, Advisory Board member and President of the Southwest Institute for Resilience that oversees the Market is thrilled. “We have been looking for a manager who knows the community, has the skill set, and the ability to run the market long term for ages. With Jessie Rae we have found that person with passion plus! Combining her skills with Edith’s we know we have a winning combination. Our hope is that our customers will see more innovation and education as Jessie Rae takes this on. We are excited to have Jessie Rae move from Board member to Market Manager and to develop a creative team to take the market into the future.”